Big vs. Small or Big becomes Small or Be the brand
The paradox of a brand management and market segmentation is fairly well put together in this brand autopsy piece from John Moore. It has a captain obvious feel, but some times the simple things are just plain missed as we get wound up like tops putting out fires, working on tasks and working towards a goal.
So what Moore has really done is highlighted the importance of brand attributes and brand integrity, in a very simple form.
Technorati Tags: brand management, brand autopsy, brand attributes, brand integrity
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