Archive for August, 2007
Adam Smith: The Marketing Concept
Short post: In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later. http://www.netmba.com/marketing/concept Technorati Tags: Adam Smith, marketing [...]
The Death of Marketing? Mix it up.
Here is the deal – the 4 P’s “are what they are”, but perhaps they need a little revitalizing. The emergence of later market realities across industries are resulting in a need for a different approach. On the extreme, some have predicted the demise of marketing – specifically Piers Fawkes: Certainly the conditions are right. [...]
The 5 Step: A presentation framework
So PowerPoint is the core medium of marketers, we are asked to give presentations all the time. Sometimes it’s a prospect presentation, some times the executive team or to your reports. Did you know that most EVERYTHING can be effectively explained in 5 steps. The 5 Step process has it’s roots in P&G and is [...]
Big vs. Small or Big becomes Small or Be the brand
The paradox of a brand management and market segmentation is fairly well put together in this brand autopsy piece from John Moore. It has a captain obvious feel, but some times the simple things are just plain missed as we get wound up like tops putting out fires, working on tasks and working towards a [...]
