Brand spend, brand awareness is so different today than even 12 months ago thanks to the interwebs and an increasingly over burdened attention span. Crowdsourcing, multi-tasking and interactive media preferences require a different approach, since as noted in Helge Tennø‘s presentation the internet is a connection machine!
This is not the time for Big Lazy Brands
View more documents from Helge Tennø.
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SR Post: Lazy Brand: Get your brand out of the living room!: Brand spend, brand awareness is so differen.. http://bit.ly/83NnX