Archive for January, 2010
Hertz Gold Members Assured: No Toyotas in Your Future…
Image by Getty Images via Daylife I really wouldn’t want one of my customers sending emails like this one I got today from Hertz. As if being on the news wasn’t enough for Toyota on this recall and major rental companies choosing to opt out on Toyota until addressed, now one of their larger fleet [...]
SOCON10: Measuring Social Media for B2B: Activities Need to Drive Results
Many thanks to the folks that attended the session I lead. We had a great discussion on what’s important, what folks are doing and how organizations should focus on improving over time. There still appears to be this learning curve around social media which is awesome. SoCon10 had a bunch of new faces and folks [...]
Relevant Reading – January 26th to January 29th
here you go, been slacking for a couple of days or more: 2009-2010 Pragmatic Marketing Annual Survey results published – ProductMarketing.com The career trapeze GM offers $1,000 to unfriend Toyota The history of neon why being a mensch matters in social media
