Archive for February, 2010
Relevant Reading – February 27th
Sharing the the things I found for the day: The Mr. Rogers Guide to Blogging from the Heart Genius is misunderstood as a bolt of lightning Should You Teach Your Customers How to Buy? 10 writing tricks to connect with online audiences who won’t actually read
You wouldn’t even read your own case study
Case studies aren’t any fun, most people don’t read them — so why are we still doing them? Just because sales thinks it’s a good idea it doesn’t mean it is. Just an idea on another approach to customer driven content.
SaaS Revenue Optimization
How to Optimize Your SaaS Revenue Streams – Rackspace SaaS & Cloud 2010 View more presentations from Lincoln Murphy.
Customer Driven Marketing
Rethinking Marketing View more presentations from Rich Meyer.
