Author Archive
6 Approaches to market research without an analyst budget
Market research is tough stuff and the availability of data online sometimes makes it tough to sift through all the data. Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be [...]
Is your B2B marketing boring?
Doug Kessler thinks it just might be, since it can be really easy to slip into content as a chore. Why B2B Marketing is so Boring View more presentations from Doug Kessler.
Relevant Reading – August 22nd to August 25th
here you go, been slacking for a couple of days or more: Product Names aren't just sorta important, they are like really important and stuff. Why should brands bother with Twitter? The 5 NEW Rules Of Social Media Optimization (SMO) Social Media – is it really mainstream in B2B Marketing? Ask Better Questions: The Starting [...]
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
