Brand
6 Approaches to market research without an analyst budget
Market research is tough stuff and the availability of data online sometimes makes it tough to sift through all the data. Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be [...]
Is your B2B marketing boring?
Doug Kessler thinks it just might be, since it can be really easy to slip into content as a chore. Why B2B Marketing is so Boring View more presentations from Doug Kessler.
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
Gestalt & Morphology used is a Single Presentation! Brands and Motivations.
..so I had to post this presentation since it contain both. Plus it’s just darn insightful for marketers. 25% of Google queries are new each day?!?!? Motivation in Motion: The psycho-logic of marketing View more presentations from Nick Black.
