Marketing
6 Approaches to market research without an analyst budget
Market research is tough stuff and the availability of data online sometimes makes it tough to sift through all the data. Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be [...]
Is your B2B marketing boring?
Doug Kessler thinks it just might be, since it can be really easy to slip into content as a chore. Why B2B Marketing is so Boring View more presentations from Doug Kessler.
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
Networks don’t have people, people have networks
Many thanks to the folks that voted for session on taking a more strategic approach to social media. It’s not just tasks and more stuff to do, but that is how a good deal businesses fund and look at social media. Social Product Require Social Marketers. View more presentations from Jon Gatrell.
