Marketing

Gestalt & Morphology used is a Single Presentation! Brands and Motivations.

..so I had to post this presentation since it contain both.  Plus it’s just darn insightful for marketers. 25% of Google queries are new each day?!?!? Motivation in Motion: The psycho-logic of marketing View more presentations from Nick Black.


What every marketer, product manager, product marketing leader and CMO needs to know about content

Whew… that was a long title, so is the presentation, but it is spot on.  Marketing content isn’t a haphazard “get it done set of tasks” for us as marketeers and brand folk.  Mark Fidelman from Seek Omega nails in 74 slides. What Every CMO Needs to Know About Content Strategy View more presentations from [...]


3rd time’s a charm: ProductCamp Atlanta is Back! Saturday 8/21/10.

Even though summer is almost over, it’s time for summer camp.  With the second PCampATL behind us this winter, the 3rd installment is rapidly approaching for technology Marketers, Product Marketers and Product Managers.  I’ve had the opportunity over the last couple of weeks to work with the team to put together the plan and help [...]


Develop content your buyer might actually scan…

Image by TheAlieness GiselaGiardino²³ via Flickr There is no shortage of stuff to write as marketers and nearly everyday someone is looking for a new piece, email blast or other “tweak” to content from us as product marketers.  So we either edit, proof or create content daily so it is important we create something which [...]