Placement
6 Approaches to market research without an analyst budget
Market research is tough stuff and the availability of data online sometimes makes it tough to sift through all the data. Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be [...]
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
Develop content your buyer might actually scan…
Image by TheAlieness GiselaGiardino²³ via Flickr There is no shortage of stuff to write as marketers and nearly everyday someone is looking for a new piece, email blast or other “tweak” to content from us as product marketers. So we either edit, proof or create content daily so it is important we create something which [...]
Hypersocialbility: We need new stories for our products and brands
“Old, linear forms of storytelling are like going on a date and not letting the other person talk.” -Nicke Bergström As marketers, we have have always been storytellers whether it was looking to get alignment on your strategic roadmap , engaging your the people which buyer your product or looking for more effective ways to [...]
