Product
6 Approaches to market research without an analyst budget
Market research is tough stuff and the availability of data online sometimes makes it tough to sift through all the data. Due to the massive amount of data out there, many marketers rely on analyst for synthesizing marketing data and providing the lion share of data used in research projects. While this approach can be [...]
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
Networks don’t have people, people have networks
Many thanks to the folks that voted for session on taking a more strategic approach to social media. It’s not just tasks and more stuff to do, but that is how a good deal businesses fund and look at social media. Social Product Require Social Marketers. View more presentations from Jon Gatrell.
What every marketer, product manager, product marketing leader and CMO needs to know about content
Whew… that was a long title, so is the presentation, but it is spot on. Marketing content isn’t a haphazard “get it done set of tasks” for us as marketeers and brand folk. Mark Fidelman from Seek Omega nails in 74 slides. What Every CMO Needs to Know About Content Strategy View more presentations from [...]
