Promotion
Jumping the Shark: Product Proliferation and Brands
Shortly after this presentation, the product marketers, strategy and management folks were quickly trying to think up packages of solutions to help address the current situation.
3rd time’s a charm: ProductCamp Atlanta is Back! Saturday 8/21/10.
Even though summer is almost over, it’s time for summer camp. With the second PCampATL behind us this winter, the 3rd installment is rapidly approaching for technology Marketers, Product Marketers and Product Managers. I’ve had the opportunity over the last couple of weeks to work with the team to put together the plan and help [...]
Hypersocialbility: We need new stories for our products and brands
“Old, linear forms of storytelling are like going on a date and not letting the other person talk.” -Nicke Bergström As marketers, we have have always been storytellers whether it was looking to get alignment on your strategic roadmap , engaging your the people which buyer your product or looking for more effective ways to [...]
Useful Drool
I’m not sure why the pitch is centered on Twitter, since the conceptual model can be applied to any media channel today. The Insipid Drool or Useful overlap exists so long as the content can be searched or consumed at one’s own schedule. It also substantiates that a given person or a given problem [...]
