Promotion
19 Feeds for ProdMgmt, Product Marketing and Marketing Operations types:
So I got asked yesterday about what blogs I read and I could only spout out 3 or 4 with fully qualified domain information, which sucks because there are so many good blogs in my feed already which I couldn’t really remember. So while I was spending some time catching up on my reading, I’ve [...]
The buyer has a process too.
As I continue to look at the 7 Expectations of a Buyer, I’m thought I’d take some time and look at #2 on the list of things buyers expect from brands, companies and marketers: I want you to understand how I buy. Another way to look at this might be that they don’t want to [...]
Mary Meeker: Update on Internet Trends – iPad, Apple and Ads
Mary Meeker updates the Morgan Stanley Internet trends pitch. It is also interesting that this pitch to is actually 30 slides shorter than the last version in April and 100′s of slides smaller than the mobile trends pitch. Internet Trends 2010 by Morgan Stanley Research View more presentations from CM Summit: Marketing in Real Time.
B2B Marketers and Buyers need to interact differently
So I spent some time the other day writing about the 7 expectations of a social buyer and the more I thought about it, it became evident that it isn’t the expectations of a social buyer, but more so buyers in general in a connected world. We ultimately need to address the needs of the [...]
