Is your B2B marketing boring?

Doug Kessler thinks it just might be, since it can be really easy to slip into content as a chore. Why B2B Marketing is so Boring View more presentations from Doug Kessler.


Relevant Reading – August 22nd to August 25th

here you go, been slacking for a couple of days or more: Product Names aren't just sorta important, they are like really important and stuff. Why should brands bother with Twitter? The 5 NEW Rules Of Social Media Optimization (SMO) Social Media – is it really mainstream in B2B Marketing? Ask Better Questions: The Starting [...]


PCAMP ATL – Tomorrow. Sessions, we got sessions!

PCAMPATL 3 is here, well tomorrow and there are a bunch of great sessions proposed.  As another sold out event it looks to be another great opportunity for Atlanta Product Marketers and Managers to get together and share their insights from the field.   Here are a few of the sessions to look out for, [...]


Relevant Reading – August 3rd

Sharing the the things I found for the day: How Small Business Will Use Social Media in the Future Google Enables Multiple Account Sign-In – YEAH!!!! 7 Strategies for Escaping Me Too Product Launches Remember That Talk About Delighting Customers, Forgetaboutit New Site Renders Social Media Experts Obsolete The 5 myths of software entrepreneurship 3 [...]