Buyer Personas Vary: A Quantitative Approach By Geography
I found this presentation from Banner which applies some quantitative information to validate that markets and buyer personas vary by geography. Intuitively this makes sense and it is more than likely something each of us have learned along the way (some of us the hard way), but most of the data sets we have in [...]
You wouldn’t even read your own case study
Case studies aren’t any fun, most people don’t read them — so why are we still doing them? Just because sales thinks it’s a good idea it doesn’t mean it is. Just an idea on another approach to customer driven content.
McKinsey Report: The City of Atlanta Achieves Statehood!
Typically when I look at McKinsey‘s reports I take away some meaningful data which I file away in my head for future use, but in a recent Chart Focus piece I had more questions than kernels of knowledge to use. I was really caught by the interesting assertions and regionalism based approach from David [...]
When in doubt listen to smart people
Words of business wisdom View more presentations from Clear Presentation Design.
