Planning: A content audit (slacking: 2 of 3)
With the first in the series, Recycling: A Mid-Summers Night’s Writers Block (aka Strategic Planning) – 1 of 3 out of the way, I have continued to sift through content and metrics to see what was of interest and what wasn’t. Sorta a Win-Loss analysis for content. Analyzing Context and Content There are lot’s of [...]
You wouldn’t understand, it’s a cultural thing: I want my MTV!
Image via Wikipedia Cultural change is the most challenging for individuals and organization alike. I’m currently reeling on my twins inability to spell anything close to dictionary version and their sheer abusive use of punctuation, but it is just a cultural gap, that I’m either going to get or or not. Pop culture influences change [...]
Social Productivity: Working in a social world
I’ve recently found that Facebook is quicker than email for contacting numerous business contacts, Twitter can help with competitive intelligence and email is just a little too slow and formal, so I can relate with how companies need to embrace social technologies more. Ross Mayfield’s Web 2.0 Expo presentation on Putting Web 2.0 to Work [...]
What Color is Your Kool-Aid?
After looking around and trying just to figure out the value and metrics for many social marketers last set of projects, I’ve come to 2 conclusions that everyone’s a social media expert or a life coach and I’m unable to validate if they are any good at what they do. As an aside, it also [...]
