Marketing IS in the Middle: Adam Shapiro
Everyone is in sales, especially marketing or at least marketing is in the middle of the business operations and sales. Adam Shapiro is a long term sales leader and has spent the last couple of years building out market, product positioning and sales execution models for companies as the President of MS Strategies. Adam also [...]
Marketing IS in the Middle: Jeff Schroeder
The next marketer is Jeff Schroeder, a person I have worked for and who has definitely helped me understand the importance of brand, product and an integrated approach to attacking the market. Jeff currently is the President of CulinaryPrep and working in the consumer space now, but has extensive B2B, Financial Services and software market [...]
Marketing IS in the Middle: Mukund Mohan
With a technologist, operations expert, a development leader and an MBA out of the way in the series, the next participant is Mukund Mohan. Mukund is the CEO of BuzzGain proves and continues to look for the next big thing as an entrepreneur. Many thanks to him for participating and providing his take on why [...]
Marketing IS in the Middle: Ben Cody
Oh development – they HAVE to be the problem, that’s the common believe in a good deal of companies. The next expert in delivering his take on Marketing being in the middle is one the of best technologist I’ve worked with and a development leader writ large, Ben Cody. I call him Benji, mainly in [...]
