Relevant Reading – August 22nd to August 25th

here you go, been slacking for a couple of days or more: Product Names aren't just sorta important, they are like really important and stuff. Why should brands bother with Twitter? The 5 NEW Rules Of Social Media Optimization (SMO) Social Media – is it really mainstream in B2B Marketing? Ask Better Questions: The Starting [...]


PCAMP ATL – Tomorrow. Sessions, we got sessions!

PCAMPATL 3 is here, well tomorrow and there are a bunch of great sessions proposed.  As another sold out event it looks to be another great opportunity for Atlanta Product Marketers and Managers to get together and share their insights from the field.   Here are a few of the sessions to look out for, [...]


Relevant Reading – August 3rd

Sharing the the things I found for the day: How Small Business Will Use Social Media in the Future Google Enables Multiple Account Sign-In – YEAH!!!! 7 Strategies for Escaping Me Too Product Launches Remember That Talk About Delighting Customers, Forgetaboutit New Site Renders Social Media Experts Obsolete The 5 myths of software entrepreneurship 3 [...]


Develop content your buyer might actually scan…

Image by TheAlieness GiselaGiardino²³ via Flickr There is no shortage of stuff to write as marketers and nearly everyday someone is looking for a new piece, email blast or other “tweak” to content from us as product marketers.  So we either edit, proof or create content daily so it is important we create something which [...]