9X Effect: Google+ and Netflix looking at changing markets

Image: A. Stiffler   From a product management and product launch perspective the last couple of weeks has provided a good deal of fun for many of us – Google+ launches and Netflix launches new pricing. Each with their own flavor of feedback from the market.  The feedback and insight from the market for each of these activities have been the fodder of 100’s of blog posts and gazillions of tweets (guesstimate) and they both may represent a point in time where their target markets are changing. Markets move and present opportunities and while significantly different markets, I belief both have put their best foot forward to address the changes in user preferences and technology adoption.  Netflix is transitioning from a legacy market need with DVD‘s and Google looks to be taking advantage of gaps and preferences for users in the social space. Clearly some segments of the social space are looking for something other than facebook and the buzz in the market from early adopters appears to show significant traction with Google’s launch into social.   The negative feedback and general outrage in the market around Netflix strategic pricing decision is also a launch, but addressing an emerging trend from … Continue reading 9X Effect: Google+ and Netflix looking at changing markets