So with the recent Starbuck’s test of a $1.50 short in Seattle and rumors of a $1 bottomless cup it could make it cheaper to consume more paper products and miscellaneous packaging. That being said – you can make your own coffee, here is the ROI to justify a crazy expensive espresso and cafe Americano maker. Not sure this model would standalone under the $1 pricing model.
Below is a baseline framework for establishing the benefits of brewing your own coffee, the model assumes you are financially responsible in part for someone else’s coffee too.
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Benefit can be accelerated through more consumption and a lower grade coffee platform.