Browsing Tag


B-Travel – 3PM a new low in hotel internet fees

So there are 2 things I think are really horrible about hotels – room service fees (food quality too) and Internet fees. I’ve seen some really crazy fees for both, but internet fees are just illogical. I paid ₤22,00 once for a day and a couple of weeks ago, I paid for €88 for 5 days. I paid for five days because I could get 2 devices and share the connection.

So types of things I have seen in the marketplace:

[tag]Swisscom[/tag]: multiple plans, but the most interesting was a time AND bandwidth limited account with overage fee (what?!?!), as i noted above I opted for the multi-day and multiple device plan

[tag]Four Seasons[/tag]: I don’t remember the location but it was like $24.95 or almost the 50% of my monthly bandwidth fees from my cable provider.

[tag]t-Mobile[/tag]: I like t-mobile’s hotspots, but I normally only use a connection for 2-3 hours, since its typically a airport stop. I have been lucky enough to stay at a hotel which had t-Mobile, but only like twice. In that case it was well worth the $9.99 fee for the day pass.

But the winner on weird configurations for the week was [tag]Wayport[/tag], a session until 3PM. The session is static and I only got like 1 hour in my session for like $9.99, apparently these folks cannot program the logic to manage dynamic sessions or maybe they are just greedy. The art of effectively pricing a captive audience.

Optimistic Prediction: Cell phone wireless cards will more or less obsolete paid wireless connections just like pay phones. I don’t remember the last time I used a pay phone and I long for the day I can’t remember typing in my credit card number for an abusive rate to rent a commodity pipe from a hotel. Although, the real irony is that low end hotels offer FREE wireless – why is that?

Top 25 Blog Styles

Have to give credit where credit is due. First I love [tag][/tag], this is the coolest thing for me. Mainly because I don’t edit video, but also because I just like [tag]PowerPoint[/tag]. The other piece which requires credit is the presentation by Rohit Bhargava on the 25 Styles of Blogs, I also found his blog and his book looks interesting.

I would have never thought to the level of granularity Rohit did, so kudo’s to him as it is insightful and inspiring.

Chris Brogan’s 100 Topics he wished someone would write….

I’m a big fan of the Top X list, but Chris’ wins. He came up with 100 things – yes 100! I had a hard time counting 100 $1 bills when I was a waiter, let alone think of a hundred things at any one sitting which wasn’t a random set of word combinations. Chris’ post is right on – there are too many things to post on. So he not only get’s on my blogroll after trolling his blog for months, but I will revisit his Top 100 list for at least another 99 times.

So what topic shall I leverage? #52. Telling My Boss About Social Media.

I had the opportunity to help bring the company I work for into the [tag]Web 2.0[/tag] fray and work the justification and value prop inside the business. I work for a technology company and we were SO Web -.5. Bad search, static content and no meaningful way to interact with our customers.

The good news is we had an new evangelist on the executive team to help pave the way and drive change. Smart people with cool ideas on the executive team is always upside. With a trailblazer already there and charging the way it went reasonably well – right up to the “So what’s the ROI?”. (dance… dance… dance…)

My answer was fairly smart ass-ed “this whole interweb thing could change our company and I mean like auto-magically!”. Nearly an exact quote, or not so near – I think there was a Sir or I understand or an equal “I hear you/I report to you” setup/suck up.

Not that I did the topic justice, but my general input/theme beyond my initial remark was “we CAN’T NOT do it – think dinosaur”. I love it when a double negative works, kinda like when Hannibal’s plans comes together!

Hannibal as the Aquamaniac

Passion makes the english language more interesting and improves the outcome of most situations… back to the topic.
I further opined/proposed basically it’s a relevance factor, the ROI will develop overtime and on multiple dimensions, but patience is required. [tag]Social media[/tag] I explained is how business gets done – it drives search, thought leadership and community. All of which are hard to drive metrics against. I explained the first metric we can track is traffic, but the real metric will be in the [tag]Win/Loss analysis[/tag] which should show a growth in the increased blog references as a relevant factor for inclusion in a sales cycle.

To that end, where I rant, rave and typically require metrics – this is the one area where the metrics are not immediate and require active participation throughout the whole business to be effective. Social media is effectively table stakes in 2007, which until recently I was the only guy who was interested in anteing up, but wasn’t very effective previously on previous efforts.

So I’m in the midst of a cultural change in the company I’m in and I look forward to this Web 2.0 cultural revolution, but as will all revolutions it takes passion and action to be successful.

As a middle manager, this is the type of change you can help bring to your company as a leader/sponsor, contributor or supporter. Using social media can drive increased value for your shareholders and improved customer intimacy which will drive sustainable relationships for current and future customers.

Remember, the revolution will not be televised, but it will be searched on.

How much time can you spend blogging?

While a fairly straight forward question, the reality is more than you think. The other reality is it is more than I thought I would need to as well. So here is yesterday’s inventory of tasks:

1. Look at other blogs: [tag]Ross Mayfield[/tag], [tag]Seth Godin[/tag], [tag]Lisa Stone[/tag], [tag]Doc Searls[/tag], 3 random blogs and 2 [tag]how to blog[/tag]s – 2.5 hours

A. Actually read them – 1 hour

B. understand the [tag]folksnomy[/tag] they use 1 hour

C. Find out how to differentiate .5 hours (still struggling for [tag]differentiation[/tag])

2. Look at the analytics – 1.5 hours

A. Keywords – 30 mins, nothing staggering no matter how I slice the data from [tag]google[/tag]

B. Inbound referrals – 15 mins – not that many since this is a infant blog, but have to look around.

C. [tag]Bounce Rate[/tag] – 1 hour and 15 mins, I have a fairly good bounce rate ~58%, good for me, maybe not for the industry.

3. Read my own blog – 1 hours, I’m happy that it appears I have fairly consistent tagging and content, but give me time it will get tough to find stuff soon.

4. Look at technorati trends 2 hours – People post on the usual suspects, Britney Spears ([tag]Las Vegas[/tag] goof), Noelia (scandal), [tag]iPhone[/tag] and I don’t understand the google or YouTube listings. Odd. The iPhone piece I did on promotion, pricing and market seeding did ok from a traffic perspective.

5. Thinking – 2 hours. This mainly included pacing around the house thinking and trying to identify new content themes or post ideas. My [tag]OCD[/tag] or [tag]ADD[/tag] based approach to thought could easily consume 10 hours, but I force myself to get out of the recursive loop, as soon as I realize I’m in it.

So the net appears that about 8.5 hours is a minimum Saturday investment, although the elapsed time is ~10 hours. This is the classic business issue on [tag]margin[/tag] and [tag]ROI[/tag] – effort vs. duration. Since I have no revenue only effort, it’s a moot point, but if you are in doubt – USE EFFORT, since effort drives capacity.

My big question is: Will an [tag]analytics[/tag] based approach work? I’m starting to think not, but I could be wrong and [tag]Tom Davenport[/tag] could be right in respect to competing on analytics, just need to identify the right analytics to track. I think I just need more data to see if there are patterns which emerge.

The one pattern I have noticed is that old school bloggers are [tag]Typepad[/tag] users in a hosted [tag]SaaS[/tag] environment, does a hosted blog help readership? Curious, will do more work around this. So I’m out there trying to better understand this blog thing, so it could be of more interest to you – the apparently 30-60 regular readers and 10-20 random folk…

Keep you posted….