Browsing Tag


Maybe Metrics – The impact of WOMM

Satmetrix has some interesting research, as noted in the release excerpt:

Applying this framework to the computer hardware industry, Nowinski and his team discovered that each Promoter was worth approximately $2,634. Promoters spend $203 more than the industry average of $1,615 and account for roughly one-half of a new customer acquired through positive word-of-mouth. In comparison, each Detractor can cost a business 0.84 percent of a new customer through negative word-of-mouth. The lost business associated with their negative referrals subtracts nearly the entire value of their purchase behavior, leaving a total customer worth for Detractors of just over $100, accounting for $2,500 less than Promoters.

Church of the Customer furthers:

The study examined customers in the computer hardware industry and found, using the Net Promoter methodology, that “promoters” would spend about $1,818 of their own money and refer an additional $816 of revenue from friends and associates.


“While Detractors spend lags the average customer by only $158, their negative word-of-mouth behavior represents a significant hidden cost and net drain on future revenue,” said Nowinski.

Interesting stuff, wonder what the general CPG impact is?

Influence Networks?

A little too much time on my hands and just a little bit of data, armed with just that I went to thinking. I was able to get a front row seat for influence in action yesterday by random happenstance and journaled it. Networks are interesting things, Andrew Baron is selling his twitter account. Could be a new market and what is the value?

What is the value of a social network? Depends on the influence, Andrew’s account is currently >$1000. Wonder what Scoble’s would be worth?

What is social bookmarking and why don’t YOU use it?

So I continue to get amazed with the valuable information I receive from stumbling around folks links, browsing my network on or just digging around. But then I realized that a great deal of folks don’t actually share their links, they more so browse. Why is that? Just in case you get the urge to share, he’s a reminder of why you have an account on mixx or propeller.

Thanks for the video Lee! Odd question have we all replaced social bookmarking with Twitter?