Browsing Tag

social network

Gaining Market Insights with a Strategic Approach to Social Media

Thanks to the folks that attended the session, it was a great discussion! It’s been a really good day here in RDU with some really good presentations and I was able to meet some old friends, meet some folks I’ve only known online and meet some folks along the way.  Kudos to the RTP organizing committee, a great day!

Post #502: Missed the 500th, but STILL appreciative for everyone around here

So with over 500 posts and two years of hacking away at this it has been a very fun ride and it’s only going to get better from my view, since I’ve added some really good folks who are posting around here – Keith Finger, John Mecke, Stephen Smith and Sheryl Altschuler.  Both Sheryl and Stephen are a little busy, but still glad to have them around, I actually caught with Stephen last night and we had a great brainstorming session and on my way home, I was thinking about what do you on my 500th post, well – I blew it since I’m now at 502 posts.

Regardless of the fact that I blew right past my 500th post, the idea to thank everyone who commented or linked back here still needs to be done.  Not sure who I got the idea from – it sounded familiar in my head and I did a similar thing for my 200th post, but that post focused on the people I had in my RSS reeder and that would be really rough to do now since I’ve found so many cool people and added them in my reader since then.

So more or less in reverse chronological order of the 507 comments to date for 502 posts, 1115 tags over 12 categories – links where available in the comment:

Stewart Rogers



sherry heyl


Jason Koulouras


Marty Thompson

Michelle Vandepas

Chris Cummings

Adam Stahr

Guilda Blog



Chris Mance II

bob corrigan

Steve Johnson

Mike Boudreaux

David Daniels


Steve Holcombe

Tom Martin


Trevor Rotzien

Jenni Catron

Robert Minnaugh

Val Workman

josh duncan

Lee White

Paul Young

Dougal Campbell

David Locke


Jonathan – Advanced Life Skills


Wilkes Joiner

Thomas Northrop

The Productologist

Kyle Lacy

Walt Ribeiro

Cristián Saracco

John Peltier

Todd Jordan


IP Marketing Advisor

Roxanne Darling

Lady Rogue



Liz Strauss

Jennifer Ryan @ I Choose change

Laura Smith

Pat Williams


tony dee


Marcus Goodyear

Mike English

Craig Steed

Cheryl Smith

colleen coplick

Shannon Nelson






Andrea Hill


Louis Gray

Mike Volpe

MK (Casey) van Bronkhorst

Anthony Richardson

Len Edgerly

Leslie Poston


Mark Dykeman

Dory Lanenter

Brian Monahan, Expert in the Rough

The Mommy Blogger



Claire Perez


Darelene Bourgeois


Edward Vielmetti

Neal “thePuck” Jansons

David Meerman Scott

Chris Lyman

Demian Entrekin

Kris @ Fresh Focus

Connie Bensen


Mike Chapman

Chris Heuer

Small Business Sales Success



Max Gladwell

Mari Adkins

Jen Knoedl

Igor The Troll

Melissa (Pronoia) Pierce



Clay Collins | The Growing Life

Easton Ellsworth


Ruth Marie Sylte




Aaron Brazell

QueenofSpain, Erin Kotecki Vest

Chris Brogan


Saeed Khan

Bob Younce at the Writing Journey

Francois Gossieaux




David Rayner

Social Brand Management

Jenny, Bloggess

James Gillmore

creative publish



Shai Dorsai

Ray Grieselhuber


Nathan Ketsdever



Jeff Nolan

christopher carfi

Mei Lin Fung



Dunrie Greiling

modiri kesupile



matt brezina


Mukund Mohan

Michael Wilson


Idea Hustle



John Mecke


Many thank folks!

Year 3 Kick Off: Build/Buy/Partner Analysis – 3 of 3

With 2 parts out of the series down and the market research in place, I completed my last item of reviewing items starred in my feed reader and bookmarked pages – basically the final input which ultimately represents the functional equivalent of a 360 review of  last year’s content.  There are several key things I learned which will influence what I do going forward:

  • Search is a really quirky thing.  Odd really how it all works out, not only do I still own giggly quotes on google – it accounts for the majority of new visits – imagine that.  Hmmm, search drives where people go online, while intuitive and logical, it’s always interesting to look at the metrics for a fact based approach.
  • People share and engage just because they got something to add. I’m not sure I have any better an idea than before the effort, but just like the twitter network audit I did last year, I know a little more about the ‘shape’ of things.
  • There are a bunch of real smart people doing cool things out there. Through the interviews I did, the feedback, the links and articles other people wrote which I read, I’m just humbled by cool people I know and the stuff they did last year.

After reviewing all the metrics and content, I’ve been able to identify 3 key persona’s which I think happen to find this place.

Product Management/Brand Marketing Type: A little too busy to really read or surf and is looking for a technology product management filter.  Main value drivers is “quick hit content” and they appear to come back more so than not – I think.

Randoms: Some vaguely relevant search term got you here, but only like 3% show back up. So not sure there is a value driver for this group, but I think they just are out looking for random stuff/questions to be answered.

People I know: This is the most fun group and since you are people I know, you probably don’t have an opinion one way or another, but still chime in on topics every now and again – either on facebook or through comments.  OK, perhaps they have comments, but are polite enough to stay nice and say something in person.  This group is also more or less technology wonks, product marketing types and brand enthusiasts who I may have met at a tweet up, the panic show or some other random career activity.

So since I think I might have this persona thing for Spatially Relevant down, I’m off to putting a plan in place to:

  • Encourage More Conversation
  • Identify a Better Way to Understand the Readers
  • Link more cool people up together

Achieving the Plan: Build or Buy or Partner?

There are many things I could do to drive forth on these initiatives on my own – commit to 2 pieces a week which aren’t random business slides to see what richer metrics I could get which could allow me to meet more cool people.    If I wrote more, I could potentially work towards achieving them on some sort of incremental YoY scale.  Not that interesting to me, since this blogging stuff is tough stuff and I think it makes you gain weight.  So I need a different option.  The option I settled on was partnering with some cool people I know to help build out content, 2 which currently blog, 1 one that hasn’t and 1 that continously says she will.

John Mecke – A technology operator, product management type who really prefers to browse Hoover metrics more than anyone I know. Full disclosure: I worked for John, with him and previously written with him before most recently on a piece to be published in November.

Keith Finger – Met Keith randomly thanks to Erik Wolf, the lead principle at Zero G Creative.  He’s been a very interesting cat whom I really starting to like.  He focuses on brand’s and how integrating a nurturing initiative can dramatically increase a products position in the marketplace.

Sheryl Altschuler – She say’s she’s going to blog, not sure she will.  But one of the best writers I know and she continuously providing feedback to me via email and phone on stuff I write.  I wouldn’t call her a luddite, but she does definitely prefer real life activities.

Stephen Smith – I’ve known Stephen for just over 2 years and he is just one of those cool people you find in life.  Smart guy, motivated and genuine – oh the people you can meet on the internet.

Many thanks for your patience as I worked through this years strategic plan with y’all and let’s see if the 3rd year of Spatially Relevant is as much fun.

If you want to find out more about these folks, just visit the contributors page – did think about calling it the partners page, but wouldn’t really make sense outside of this post.  I also have some random guest posts on the way as well.  Cheers!


Social Productivity: Working in a social world

I’ve recently found that Facebook is quicker than email for contacting numerous business contacts, Twitter can help with competitive intelligence and email is just a little too slow and formal, so I can relate with how companies need to embrace social technologies more.

Ross Mayfield’s Web 2.0 Expo presentation on Putting Web 2.0 to Work is a very fair assessment of the situation, even if it appears to be a thinly veiled “you really need some of this technology now” pitch with the Social Text logo throughout.

Ok, not so thinly veiled with the free trial at the end. Come on Ross, was it a sponsored session?