Browsing Tag


From TWTRCON: Social Media takes a strategy, process and a team

I found a couple of case studies from TWTRCON which I thought I would pass along.

First, H&R Block’s presentation demonstrates the importance of processes and a team approach.  Slide 15 and 16 are really critical is a business wants to engage in social media.  Take a look:

Here is a “case study” from Dell on their Twitter usage:

Gaining Market Insights with a Strategic Approach to Social Media

Thanks to the folks that attended the session, it was a great discussion! It’s been a really good day here in RDU with some really good presentations and I was able to meet some old friends, meet some folks I’ve only known online and meet some folks along the way.  Kudos to the RTP organizing committee, a great day!