If your ROI is some how not expressed in dollars or using a metric which involves the number of likes or followers, then it’s probably not a valid statement on ROI.
I found a couple of case studies from TWTRCON which I thought I would pass along.
First, H&R Block’s presentation demonstrates the importance of processes and a team approach. Slide 15 and 16 are really critical is a business wants to engage in social media. Take a look:
Here is a “case study” from Dell on their Twitter usage:
Thanks to the folks that attended the session, it was a great discussion! It’s been a really good day here in RDU with some really good presentations and I was able to meet some old friends, meet some folks I’ve only known online and meet some folks along the way. Kudos to the RTP organizing committee, a great day!
@dirkthecow’s presentation provides a new view on social media, so innovation continues with three simple observations. You can find a post on it as well here.