Market Adoption By Region for Mobile, Social and Digital
By · CommentsThis is a series of infographics on the adoption of critical categories for product managers and marketers – social media, mobile and digital. Many thanks to We are Social for creating the presentation, if you haven’t read their blog you might want to add it to your reader.
Will convergence drive specialization?
By · CommentsI typically dislike predication posts, since many of them are a rehash of buzzwords without any meaningful insights or strategic extensions of what many of us have been reading on tech crunch for years. The 2012 Predictions I’ve read are pretty cookie cutter for the most part. If you haven’t read them, let me do an overview for you on 99% of them:
- Cloud
- Facebook Killer
- The Year of Google+
- iPhone 5
- iPad 3
- Smart Phones
- Android
- New Buzzy Thing
- blah
Frog Design took a different and refreshing approach to the formulaic January content creation from many with their slides.
The presentation below is probably one of the most thought out set of trends in technology which may or may not happen in 2012, but directionally I think this presentation from Frog Designs is moving right way based on what I’m seeing in organizations.
Altimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses. The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is increasingly challenged just know what assets they have and how to govern them”. This is also similar to the feedback we received in our social media survey in November, social media governance and policies are still gaps for many.
Many thanks to Jeremiah Owyang, Andrew Jones and Christine Tran for putting together this realistic view of social implementation, vendors and typical compliance/governance challenges enterprises and brands have around social.
5 Key Management Blunders Which Impact Sales and Revenue
By · CommentsInteresting presentation on key issues which can drive sales in the wrong direction. While the piece is centered on executive leadership, I think it is pertinent to product leaders as well.
Here are the 5 big takeways in the eBook:
- Sales Reps decide which marketing activities get done.
- Making Sales Reps responsible for their own marketing work.
- Allowing Sales Reps to be responsible for the customer qualification matrix.
- Expecting Sales Reps to take on an educating/nurturing role for prospects and customers.
- Turning Sales Reps into overpaid secretaries and clerks
