Note: All views expressed on this site are my own and do not represent those of my employer

So why Spatially Relevant?  As product managers and marketers, we are all looking to discern what is and isn’t relevant for our given market space.  The problems we solve with our products vary by size of customer organization, the geographies we serve and the industries and each of these variables impact the strategies needed to be successful.  It’s understanding these variable which have allowed me to lead product marketing and strategy teams at several companies.

The current editorial focus is more or less the lessons I’ve learned around technology marketing, passed on insights provided from friends and observations on how technology impacts marketers, organizations, customers and individuals.   I hope to provide real-life scenarios for the readers – mostly in product management and marketing, but sometimes life since it does in fact get in the way.   To that end, occasionally I’ll also throw in some music and random stuff along the way, but mainly this site exists to learn and share ideas with folks that stop by.



Do not go gentle into that good night. Rage, rage against the dying of the light. – Dylan Thomas

Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference – Robert Frost
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~ jon


publisher {–at–} spatiallyrelevant {-dot-} org