Slides: Good Marketers Lose Deals
This slide presentation on what makes good marketers is fairly crisp from Siva Ram. What Makes A Great Marketer View more presentations from Siva Ram.
Marketing Statistics Are Hard . . . Sometimes It’s Just Easier to Make Them Up
Some fun quotations . . . “42.7% of all statistics are made up on the spot.” — Steven Wright “There are three kinds of lies: lies, damn lies, and statistics” — Benjamin Disraeli “Figures don’t lie, liars figure”– Mark Twain “There are two kinds of statistics, the kind you look up, and the kind you [...]
Marketing IS in the Middle: Steve Johnson
The last in the series is the first person who really taught me marketing from a product perspective. Real world product marketing, not theoretical. I took one class in Atlanta soon after getting my first PM job and I was like “Thanks for helping define what I do and how to express what I do [...]
Marketing IS in the Middle: David Daniels
Before I met the next person in the series, I was facing some of the most challenging product management opportunities in my career – a new product, a legacy market and a bunch of customers who needed a little love and David put it into perspective quickly – “Jon sounds like you’re a project manager [...]
