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The Lighter Side of Geography

Geography is maps! Nevertheless, this parody proves not all maps are created equal and not all people read maps. You don’t have to be a cartographer, but understanding boundaries and directional relevance is a good thing.

Nation Of Andorra Not In Africa, Shocked U.S. State Dept. Reports

I always thought that the “Geography is Maps” statement had a verb tense issue, but it doesn’t. You don’t have to say it three times fast to get that, it doesn’t sound correct feeling.

A branded identity experience

So times they are a changing – the Yahoo and MSFT announcement represents an very interesting combination. It would represent one of the most diversified identity portfolios available with multi-category ownership. This could be the consumer equivalent of Oracle’s purchase of PeopleSoft only it impacts both consumer and corporate application markets. A best in breed approach to consolidation of social computing capabilities and identity could represent a whole new software application.

Got a Framework?

Microsoft Business Applications and Social Computing Platforms, post YHOO acquisition, represents an interesting set of assets which have access to multiple instances of identity. A consolidated user which manages Yahoo!, Flikr, MSN, Hotmail, Del.icio.us, Dynamics, MyBlogLog and SharePoint in context of a single identity. Is identity management the next Killer App?

The Identity OS

The social computing cloud has amassed collective instances of identity – the ability of an organization to collapse identities across properties, while maintaining the previous brand and best in breed capabilities may represent the opportunity for a new market, Social Productivity Management. Consolidation of identity into a common framework of access, user experience and relationships can drive significant bundling opportunities for users and corporations alike. Doubtful you say? Yahoo has an open ID management service platform .

Key benefits will be provided to individuals and corporations. A corporation assumes attributes and influence of the user and vice-versa. An individual users quality of service becomes based on a complex matrix of identity attributes – (corporate spend, user spend, user influence…) Business application delivery and “global pricing” is also based on some crazy share of influence model which optimizes loyalty to brand(s) across consumer and corporate segments. The only question becomes who pays for which application, Yahoo! wallet is a pretty good payments engine.

The Microsoft Social Infrastructure Management Suite

Identity Branding Options

  • Yahoo!
  • MS Office w/Internet Explorer
  • MSN
  • SharePoint
  • Flickr
  • Del.icio.us
  • Xbox Live

Capabilities

  • Social Networking
  • Maps
  • ERP
  • CRM
  • SFA
  • SCM
  • WMS
  • TMS
  • Payments
  • Integration
  • Corporate Productivity
  • Mail
  • Business Services
  • Social Relationship Management (SRM)
  • Gaming
  • Application development platform (SOA and WOA)
  • Content Management
  • Corporate Collaboration
  • Digital Rights Management
  • Search
  • News

That last chunk of Facebook could be pricey.

Moore Proof

While I read the Crossing the chasm speil on Apple after 32 years I’m not sure I was on board or even thought there was a bus to board. How can a silver of computing marketshare cross the open market chasm – in a word Marketing. Cool product helps too.

I’m all one for cool products, but for the past 15 years, I’ve been tethered to Intel and the productivity requirements for business. The last Apple I owned was an IIGS (?), yup I know a long time ago – but do you remember the game Oregon Trail on the IIE? Don’t get me wrong, my house has been Mac enabled and I have been from an OS perspective fairly promiscuous, jumping back and forth, using my wife’s when I was lazy or wanted to edit film. Well – I am now convinced the chasm may be in the Apple rear view mirror with what can only best be described as an early morning infomercial on the Today Show which was mainstream geek all the way.

When Al Roker and Matt are aware of the geek shortcomings, it might actually be proof of a chasm exit and of a product platform which is positioned for growth. Gotta go, my iPhone’s ringing and my iPod just finished syncing on my PC.