Sometimes you have to live up to the brand promise. Not sure how you close that perception gap. Fore!
image source: http://www.flickr.com/photos/dominiccampbell/4165108893/
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Life
It’s for story tellers too!
Those who tell the stories rule society – Plato
I always thought there was a connection between marketing, branding and politics.
Complexity & Humanity 2.0
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212 slides on positioning your brand, sorta. More about Innovation and Brands and how the channels of communication may just be the innovation. Great break down on brands by Johan Ronnestam, I’ve never thought of my name as a google keyword though.
Innovative Brand Communication
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Climate Change 2009 Perceptions
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