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Misc (and Just for Fun)

Give Me a Dunce-Cap — I’ve Missed the Mobile Revolution

I came across an interesting presentation the other day that reminded me how significant the impact mobile devices, and especially the iPhone, are having on the technology marketplace.  Chi-Hau Chien, a partner in Kleiner Perkins Caufield & Byers $100 million iFund, gave a presentation at iPhoneDevCamp 3 entitled The Power of the AppStore and its Future Opportunities.  The full presentation is embedded below.

In 14 simple slides, Chi-Hua re-iterates what the scale of mobile technology’s impact has been on the market in the past 5 years.  Consider the following slides I’ve excerpted from the presentation:

 mobile1

Basically, there are four times as many mobile phone users today as there are Internet users. 

 mobile2

The AppStore has shown even greater growth.

I’ll couple these observations with an anecdote from my own house.  A couple of months ago, my oldest brother stopped by for a visit.  While he was here he was talking about the need to get a new cell phone.  Two of my daughters, aged 11 and 10 at the time, went and got their cell phones and were showing my brother all of the cool things you could do with the new basic phones that were available today.  I thought back to the first ‘bag phone’ I had in 1985 and marveled at how much technology had changed and the fact that a couple of pre-teens were at the cutting edge.  This is not a new revelation – it’s been repeated millions of times in households all across the globe in the past 5 years.

I am basically a historian by training and when I look at the enterprise software market I think about the big transitions that have occurred in the past 30 years like the advent of the PC in the early 1980s, relational databases in the mid-80s, client-server computing in the 1990s, and the Internet in the early years of this century.  Each of these technology waves spawned a huge set of market opportunities that have fueled the growth of the biggest software companies in the marketplace today – IBM, Google, Oracle, Microsoft, SAP, etc.  Chi-Hua’s presentation helped me to put in perspective what I’ve known about mobile technology for a long time.  While social media technologies are somewhat the darling of the technology marketplace today, it’s clear to me that the next great generation of large technology.

Here’s Chi-Hua’s full presentation:

View more documents from Raven Zachary.

Early Stage Web Product Management

I came across one of the better primers on early web stage product management today.  The author, Dan Olsen, is CEO of YourVersion, a consumer web start-up focused on real-time discovery.  Dan gave this pitch at fbFund REV (the Facebook Fund’s incubator) on July 24, 2009.  He has some great insights into understanding customer needs, prioritizing engineering resources for maximum ROI, and a great discusion about qualitative versus quantitative metrics.

View more documents from Dan Olsen.

Twitter @devcorporate

Blog: www.developmentcorporate.com

B2B Blogging & Twitter

I recently returned from a vacation to NY, PA and CN (pics here) when I remembered I volunteered to write this blog.  It put a bit of a damper on my post-vacation euphoria. As my first blog in several years I really wanted to  kick it off with a bang. My previous blog (slog?) started around the time when anyone and everyone who could fog a glass held under their nose was blogging because they all felt they had something important to say (could be the case now perhaps?). So that blog lasted  all of 6 posts and two months before I ditched it.  I didn’t get any emails asking if I’d reconsider my decision. Since then the whole blog thing has been in the back of my mind.

As a B2B marketer, I’ve always thought about blogging as an important tactic to break through the marketing clutter and to develop thought leadership to position yourself and your company as experts.  This was driven home by Lee Odden on Business Blog Consulting, where blogging was listed as the top digital marketing tactic that B2B marketers said they were using in 2009.  Here’s the rest of the list:

• Blogging (34%)
• Microblogging (Twitter) (29%)
• Search engine optimization (28%)
• Social network participation (Facebook, LinkedIn) (26%)
• Email marketing (17%)
• Social media monitoring & outreach (17%)
• Pay per click (14%)
• Blogger relations (12%)
• Video marketing (10%)
• Social media advertising (7%)

Okay, so Twitter is listed second. I’m going to go out on a limb and say that, in some parts of the the B2B world, especially those industries with long sales cycles and complex sales, there may (MAY) be an inverse relationship between the level of person you’re trying to reach and their use of Twitter.  In other words, the execs at a company may not be following Twitter as much as managers or others are.  Why? Because sales to these types requires more information than can be related in 140 character bursts, and execs want to get the whole enchilada without waiting for the main course.  This is just a hunch and I’d like to hear from others about this.

That’s it.  I’m done with my first post.  Gosh I’m actually looking forward to the next one.

Keith’s been involved in B2B marketing for more than 20 years, in such areas as  product marketing, international, branding and demand generation.  He blogs about marketing in general, and specifically likes to discuss how marketing can be better utilized to drive sales.  This makes sense since he currently helps companies increase revenue by improving their demand generation, lead nurturing and lead scoring at www.keithfinger.com.  Besides thinking about and discussing marketing, Keith enjoys searching out little-known ethnic restaurants, especially Thai, Indian and other Asian cuisines.   He’s an avid photographer who’s traveled on business and pleasure to more than 20 countries in Europe and Asia. You may also catch him running up the hills in his neighborhood, where he lives with his family.