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Product Marketing

Mobile Product Manager? No analyst budget? Here ya go!

Oh, your not? Well, this research from Morgan Stanley indicates it’s inevitable. Curious about what’s happening in mobile markets? What is the adoption in say Japan? How many people are GPS enabled? What is the average time an iPhone user leverages their device every day vs. non-iPhone users? These and about 400 other questions can be answered and help you in laying out a great baseline on why your apps just might need to go mobile and like soon.

Oh yeah, how do you feel about emerging markets?

Do you have a real-time brand?

Microsite’s are dead? Cool, I hated writing a bunch of microsite content that no one ever really cared about as part of a promotional activity. How about we just engage, nurture relationships and help our customers succeed. Just an idea… and fingers crossed that whitepapers soon go the way of microsites.

Thanks to David Carr for Part 1, I suspect he is actively working the other 100+ slides for part 2.  Even if part 2 doesn’t surface, you should look at part 1 in detail.

Ever Wonder How Google’s Technology Actually Works?

To say that Google is a dominant force in today’s technology market is a bit of an understatement.  The key driver of their success is not their business model, but their technology.  Google is notoriously secretive about their technology but some smart folks can reverse engineer public information to get a pretty good idea.

Ed Austin recently gave a talk entitled “The Anatomy of the Google Architecture.”  His presentation provides an in depth analysis of the entire Google architecture.  Here’s a snapshot of the Google architecture stack:

Ed’s presentation, shown below, walks through each element in the Google architecture stack.  If you ever wanted to learn how a technology leader builds highly scalable, performant, and cost effective hosted solutions, Google has given you the roadmap to do it.