Browsing Category

Product Marketing

How Much Is Your Private Company Worth?

Are you new around here?  Spatially Relevant, not only is about sharing the things we find from cool people, but also sharing/identifying trends in marketing, branding and how product managers can change a business with technology, such as social media.  Stick around and add the rss feed to your reader or follow on twitter.  Now on to the article…

—-

Do you know how much your company is worth?  If you work for a public company the answer is pretty easy — the stock market values your business every day.  If you work for a private company it’s a bit harder.  In this post we’ll discuss a technique that can be used to estimate the enterprise value of your private company.

Enterprise value is a financial concept that describes the amount of money the market believes your business to be worth.  It is often referred to as the ‘takeover value’ — the amount of money required for an acquirer to buy your company at it’s current market price.  Enterprise value is different that market capitalization or market cap.  A public company’s market capitalization is equal to the number of shares outstanding multipled by the current share price.  Enterprise value is a more comprehensive measure of a company’s value since it also includes the amount of cash, debt, and other items associated with a business.  Two firms could have the same market capitalization but wildy different enterprise values.  For example if one firm had $45 million in cash and no debt and the other firm had $125 million in debt and $20 million in cash, it would take more money to buy the second firm than the first firm because to buy the second firm you would not only have to pay for the stock (market cap), but the debt as well.

Here is the basic formula to calculate enterprise value:

Enterprise value =

common equity at equity value
+ debt at market value
+ minority interest at market value, if any
– associate company at market value, if any
+ preferred equity at market value
– cash and cash-equivalents.

This post presents a simple process to calculate the enterprise value of your private company — it assumes that you have access to your firm’s recent financial statements.   If you are looking to estimate the enteprise value of another private company that you do no thave access to their financials I suggest you check out another post entitled: How to Calculate the Enterprise Value of Private Companies.

Most of the information required to calculate your enterprise value is contained in your financial statements.  Cash and cash equivalents are the easiest since they are right on your balance sheet.  If your firm has debt, you need to calculate not only the outstanding balance but any prepayment or other charges that you would incur if you settled the debt today.  The same thing is true about preferred stock and liquidation preferences.  The value of preferred stock and its associated liquidation preferences should come right off of the stockholders equity section of your balance sheet.  If you have venture capital or private equity invested in your firm you should have a deep understanding of the impact of liquidation preferences.

The challenge with calculating enterprise value for private firms is the value of your common stock or equity.  For public firms this is easy – market capitalization is simply the current share price multiplied by the number of outstanding shares.  For private companies, however, there is no public market to value your stock on a daily basis.  Instead, you have to estimate its value by comparing yourself against other public companies.  You can do this by analyzing at least three public companies in your market place and applying some of their metrics to your situation.

To make this process a little clearer, let’s assume that you are a private provider of ERP solutions for the wholesale distribution marketplace.  Here is a snapshot of your business at this point in time:

AB 1

To estimate your enterprise value, you need to compare yourself to some other public technology companies that are similar in size and nature to your business.  There’s no point in comparing your company to SAP or Oracle since those firms are 75 times the size of yours.  Four good candidates in the ERP space are MSC Software, i2, Epicor, and QAD.  Once you have identified some firms to compare against, develop a summary matrix of some key indicators, like the one shown below:

AB 2

Next, develop a comparison matrix where you look at the ranges of key valuation metrics and decide where your company fits into the continuum, as shown below:

AB 3

Another source of comparable statistics is the fairness opinions developed by investment bankers to support the paid by an acquirer for a particular company.  Often, summaries of these documents are included in SEC filings associated with a public company involved in an acquisition.  Any time a public company in your market is involved in an acquisition, you should review the filings to see what tidbits you can learn.  Recently, Golden Gate Capital and Infor announced the acquisition of SoftBrands.  In conjunction with the deal, SoftBrands filed a pretty extensive proxy statement that included detailed information about the fairness opinion rendered by Piper Jaffray.  You can read the filing here.  The following table presents a list of 33 transactions between 2004 and 2009.  It is interesting to see how valuations changed over that time period.  The Enterprise Value / EBITDA multiple is a good bellwether metric that reached a peak in late 2006.

AB 4

The goal of this exercise is to leverage information about the valuation of the companies you are comparing yourself to so you can develop an estimate of your enterprise value.  A couple of notes.  First, you generally should base your calculations off of trailing twelve months (ttm) numbers.  This provides a better insight into your actual performance.  Management teams always have high expectations for the future and basing your enterprise value on anticipated performance is a bit of a crap shoot.  Also, most investors prefer to look at actual performance instead of management’s future projections.  Second, you need to have some logic to justify where you value your firm in the continuum of valuation metrics.  In this particular analysis I felt that the mythical ‘My Company’ was closer in nature and performance to MSC Software and Epicor than i2 or QAD.  Some of the factors in that decision making process were the relative strength of “My Company’s” EBITDA and its relatively strong cash/debt position.  If I were asked to estimate the enterprise value of ‘My Company’ based on the limited information presented here I would estimate a range of $275 million to $325 million.

The approach to calculating enterprise value for your private company presented in this post is a quick and dirty technique.  It will get you into the relative valuation ballpark.  You can always hire an investment banker or a specialized valuation firm to develop a comprehensive analysis of your value.

If you liked this post you can follow him on Twitter @devcorporate.com

Got a business model? But is it sustainable?

Alfred Griffioen‘s pitch on sustainable business models clearly was a bunch of work.  I’m closing on launching a new product to market, so it is always interesting to get other peoples ideas.  I’d vote for Monopoly over a competitive market if I had a choice.

sustainable competitive advantage“>The Strategy accelerator – Business models with sustainable competitive advantage

View more documents from Alfred Griffioen.

Give Me a Dunce-Cap — I’ve Missed the Mobile Revolution

I came across an interesting presentation the other day that reminded me how significant the impact mobile devices, and especially the iPhone, are having on the technology marketplace.  Chi-Hau Chien, a partner in Kleiner Perkins Caufield & Byers $100 million iFund, gave a presentation at iPhoneDevCamp 3 entitled The Power of the AppStore and its Future Opportunities.  The full presentation is embedded below.

In 14 simple slides, Chi-Hua re-iterates what the scale of mobile technology’s impact has been on the market in the past 5 years.  Consider the following slides I’ve excerpted from the presentation:

 mobile1

Basically, there are four times as many mobile phone users today as there are Internet users. 

 mobile2

The AppStore has shown even greater growth.

I’ll couple these observations with an anecdote from my own house.  A couple of months ago, my oldest brother stopped by for a visit.  While he was here he was talking about the need to get a new cell phone.  Two of my daughters, aged 11 and 10 at the time, went and got their cell phones and were showing my brother all of the cool things you could do with the new basic phones that were available today.  I thought back to the first ‘bag phone’ I had in 1985 and marveled at how much technology had changed and the fact that a couple of pre-teens were at the cutting edge.  This is not a new revelation – it’s been repeated millions of times in households all across the globe in the past 5 years.

I am basically a historian by training and when I look at the enterprise software market I think about the big transitions that have occurred in the past 30 years like the advent of the PC in the early 1980s, relational databases in the mid-80s, client-server computing in the 1990s, and the Internet in the early years of this century.  Each of these technology waves spawned a huge set of market opportunities that have fueled the growth of the biggest software companies in the marketplace today – IBM, Google, Oracle, Microsoft, SAP, etc.  Chi-Hua’s presentation helped me to put in perspective what I’ve known about mobile technology for a long time.  While social media technologies are somewhat the darling of the technology marketplace today, it’s clear to me that the next great generation of large technology.

Here’s Chi-Hua’s full presentation:

View more documents from Raven Zachary.