Brilliant move by Hyundai: Assurance a Brand Promise

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Image by duncan via Flickr

The things you miss thanks to Tivo.  I rarely get to see commercials, so after surveying the content out there, I am clearly late, but I’m still going to post on it.  Ok so here is my late report on Hyundai.

Who ever this product manager in the finance group is or the promo person or the group of coworkers who were drinking and had the courage to talk about it in the morning are quite possibly some of the smartest folks on the planet.  Buy a new car without FEAR.  Trust a car company.  Buy a Hyundai, watch the commercial where they build on the previous warranty brand promise and now on a new one, your friend in hard times.  Now go get some market share!

That ad didn’t convince you? How about this one?

These people need a bonus, even it it doesn’t work.  At least they need a gift card to Chili’s.

The big question

There are a great deal of things to learn, but this is pretty much one of the quintessential questions/realities:

Some people are consumers by nature; they consume vast quantities of knowledge purely for learning’s sake. Others are producers; they consume knowledge with the intent of one day acting on the knowledge and producing something, be it a book, a song, a blog, a startup, etc… Neither is better than the other.

The key is to answer one question: which are you?

thanks to Lauterhaus