The Greening Has Begun and you haven’t even noticed

So I don’t often get any emails, but I have that feature turned on for my feedburner feed so I get do get some, but i’d rather have comments – turned it off – snap. My 10 Tips for dealing with the fact that you will never leave your job post has received 3 emails and NOT from 3 people I know, so I thought I would follow up on it. Each of them referenced the “Greening Your Own Grass” concept – weird I thought, because sometimes I’m just cheese, which was the intent. So like any good opportunist, I googled the term and it appears there’s no obvious content around this, so what the heck. It even has got a kitschy pop psychology ring to it.

I went out looking online for ideas, since I haven’t thought the concept much more than cheesy bullet I created. So I decided to extend the concept to support the hiring requirements of democracy, an online entity of some sort in the marketing sector, but I changed them a little, to fit the context of greening.

  1. “The ability to unlearn.” – After you are in a business for a while take the opportunity to engage new kids on the block and get their input. A refreshing view is always a good thing, plus you might find something simple which could add significant value.
  2. “The desire to add value.” – In principle this is the enjoy what you do concept with a little Locke thrown in. Don’t become a pass-thru entity. Routing work “packets” isn’t a job, it’s a network appliance . A router is cheap, replaceable and boring.
  3. “The imagination of a child.” Creativity is the first thing to go after being in a role for a while. Wake up and be excited about trying new ways of doing your job. Take 10 minutes a day researching on what you do and find out what others like you have done – repackaging is still creative, if not fully original.
  4. “A global perspective.” – This is one of those onion concepts – first layer is understand the big picture, identify your ability to impact the big picture and to deliver. The other is more literally – understand your connection to supporting the changing market place, which is going global.
  5. Soul. While the democracy list takes a jab at James Blunt, it’s about identifying how you can find your corporate flow. Perfect balance of challenge and capabilities.

So as I think about Greening YOUR Own grass, is about finding your corporate flow. Flow is basic chart, which most marketing and tech folks should be able to interpret. I first discovered the construct of Flow in a Leisure Lifestyle course during undergrad, these diagrams come from a person who synthesized some chap named Professor Mihaly Csikszentmihalyi presentation in Sydney on 17 March 1999…

So this Flow thing just might work to start the greening. So keep a hiring attitude and a desire to find your flow in the workplace. There’s $.02 on something I never thought I would post on, my Leisure class.

Railroad Earth: Casey Jones

A friend of mine just raved about Railroad a couple of weeks ago. I’ve had 2 or 3 songs on the iPod for a while, so I bought some more based on the 7 minute rant on the goodness which is Railroad Earth. So I’m currently on a recursive music loop, similar to the I got stuck in last year with Son Volt, another band who I went out and bought a bunch, including uncle tupelo to extend the “listen-ability”. This starts a little slow, but it’s the best quality I could find to introduce you to Railroad Earth, should you not know of them.

I hope to break this shuffle prior to my 6 hour flight tomorrow.

A branded identity experience

So times they are a changing – the Yahoo and MSFT announcement represents an very interesting combination. It would represent one of the most diversified identity portfolios available with multi-category ownership. This could be the consumer equivalent of Oracle’s purchase of PeopleSoft only it impacts both consumer and corporate application markets. A best in breed approach to consolidation of social computing capabilities and identity could represent a whole new software application.

Got a Framework?

Microsoft Business Applications and Social Computing Platforms, post YHOO acquisition, represents an interesting set of assets which have access to multiple instances of identity. A consolidated user which manages Yahoo!, Flikr, MSN, Hotmail, Del.icio.us, Dynamics, MyBlogLog and SharePoint in context of a single identity. Is identity management the next Killer App?

The Identity OS

The social computing cloud has amassed collective instances of identity – the ability of an organization to collapse identities across properties, while maintaining the previous brand and best in breed capabilities may represent the opportunity for a new market, Social Productivity Management. Consolidation of identity into a common framework of access, user experience and relationships can drive significant bundling opportunities for users and corporations alike. Doubtful you say? Yahoo has an open ID management service platform .

Key benefits will be provided to individuals and corporations. A corporation assumes attributes and influence of the user and vice-versa. An individual users quality of service becomes based on a complex matrix of identity attributes – (corporate spend, user spend, user influence…) Business application delivery and “global pricing” is also based on some crazy share of influence model which optimizes loyalty to brand(s) across consumer and corporate segments. The only question becomes who pays for which application, Yahoo! wallet is a pretty good payments engine.

The Microsoft Social Infrastructure Management Suite

Identity Branding Options

  • Yahoo!
  • MS Office w/Internet Explorer
  • MSN
  • SharePoint
  • Flickr
  • Del.icio.us
  • Xbox Live

Capabilities

  • Social Networking
  • Maps
  • ERP
  • CRM
  • SFA
  • SCM
  • WMS
  • TMS
  • Payments
  • Integration
  • Corporate Productivity
  • Mail
  • Business Services
  • Social Relationship Management (SRM)
  • Gaming
  • Application development platform (SOA and WOA)
  • Content Management
  • Corporate Collaboration
  • Digital Rights Management
  • Search
  • News

That last chunk of Facebook could be pricey.