I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
While the presentation is focused on M&A considerations, I think it is a good set of quotes for Marketers and Product Managers to embrace strategically, even if some of the personalities quoted might not be a traditional source for marketers to reference.
This presentation cuts to the chase with analysts, even if there are 2 number 7’s. So I’d maybe add a 9th – get someone to review your slides before you pitch an analyst.