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Pragmatic Marketing

Relevant Reading – January 26th to January 29th

here you go, been slacking for a couple of days or more:

  • 2009-2010 Pragmatic Marketing Annual Survey results published – ProductMarketing.com
  • The career trapeze
  • GM offers $1,000 to unfriend Toyota
  • The history of neon
  • why being a mensch matters in social media
January 29, 2010 by Jon Gatrell
(0)

Getting Back Home – Ain’t Life Grand!

January 28, 2010 by Jon Gatrell
(0)

Get Sticky with It, Why some ideas are easily remembered

While the phrase “sticky” is like so 1998, it still works. Plus what else would you say?

  • Now that’s an adhesive concept you can’t shake.
  • It’s kinda like that  mid-January cold you get every year.
  • <insert other made up silly thing which wouldn’t be as effective as sticky>
Made To Stick – Why some ideas take hold and others don’t

View more presentations from Jon Barrett.
January 28, 2010 by Jon Gatrell
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Relevant Reading – January 26th

Sharing the the things I found for the day:

  • Social media and product marketing
  • The rise of community bank brands
  • A Product is NOT a Brand
  • Why We Should Replace Case Studies With Fairytales
  • Making the Promises Real in 2010
January 26, 2010 by Jon Gatrell
(4)
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