So you can read the latest piece in print in Pragmatic Marketing‘s The Pragmatic Marketer which I co-authored with John Mecke, take a look.
Give your CFO an opportunity to contribute, participate in the day-to-day workings of your product as a business, and you may just get a business partner who can help you and your product be more successful in the marketplace.
Read More on the Strategic Role of the product manager and the CFO...
Many thanks to the folks at pragmatic for being able to write it and to have it published.
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