Very interesting presentation on “Amazon.com – The Hidden Empire” from @fabernovel.
Title: Kid Stop 1 Click Content
Project: Winter 2010.Unbox
Goal: Increased Profitability
Source: Customer Service – Finance
Parents often enable children to watch Amazon Unbox unsupervised, after all TV’s are the best babysitter, but they cannot view their videos in their Unbox account without an open session which allows for 1 click purchasing. While the purchaser does “own” and piece of viewed content, let’s say Ice Age 2: The Meltdown, they still request a refund either online, request a credit from the card processor and impact the quality of service for other customers and increase transactional costs.
Parents and other users would like a way to manage 1 click via the individual logon or a profile setting for what areas of amazon can have 1 click enabled. Should be a global setting which could be overridden on a given session.