Everything is a process, just most of us don’t think of it that way. Creativity and innovation can follow a process as well. This presentation on brainstorming is a good primer on how to engage, what should be the ground rules and the process for closure and follow up. In my group of friends after a bunch of brainstorming, we all send out an email that says: Here are the things which still sound good in the morning, if we all have one of the same listed, we pursue it. Not very formal, but a process, so check this one out:
Brainstorming for fun and profit.
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