Oh, your not? Well, this research from Morgan Stanley indicates it’s inevitable. Curious about what’s happening in mobile markets? What is the adoption in say Japan? How many people are GPS enabled? What is the average time an iPhone user leverages their device every day vs. non-iPhone users? These and about 400 other questions can be answered and help you in laying out a great baseline on why your apps just might need to go mobile and like soon.
Oh yeah, how do you feel about emerging markets?
Things are tough all over for software product managers. Layoffs, mergers, the general market and all kinds of spooky downturn stuff, but that just might not be all that is afoot which just might make some software companies increasingly dysfunctional. Thomas Friedman’s recent piece on “The Do It Yourself Economy” asserts:
In case you haven’t noticed, the U.S. economy today is actually being hit by two tsunamis at once: The Great Recession and the Great Inflection.
The Great Inflection is the mass diffusion of low-cost, high-powered innovation technologies – from hand-held computers to Web sites that offer any imaginable service – plus cheap connectivity. They are transforming how business is done. The Great Recession you know.
The “good news” is that the Great Recession is forcing companies to take advantage of the Great Inflection faster than ever…
Pervasive connectivity and access to most of the needed capabilities online for the typical user is presenting markets new ways to manage transactional interactions for businesses, marketers and buyers. Doubt it?
We’ve gone mobile, we like our applications in bite sized feature sets and if you could deliver it as a service that would be best for the prosumer. This prosumer driven cloud consumption has just got to be impacting the fundamental mechanics of the software markets, right?
While I have no idea what was the driver to @softwaremaven’s question, I do think the the whole impact of SaaS/the cloud and the rise of the prosumer is making product management tough in legacy software companies and just might be making them increasingly dysfunctional.
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212 slides on positioning your brand, sorta. More about Innovation and Brands and how the channels of communication may just be the innovation. Great break down on brands by Johan Ronnestam, I’ve never thought of my name as a google keyword though.
So you can read the latest piece in print in Pragmatic Marketing‘s The Pragmatic Marketer which I co-authored with John Mecke, take a look.
Give your CFO an opportunity to contribute, participate in the day-to-day workings of your product as a business, and you may just get a business partner who can help you and your product be more successful in the marketplace.
Read More on the Strategic Role of the product manager and the CFO...
Many thanks to the folks at pragmatic for being able to write it and to have it published.
