Browsing Tag


Did Morgan Spurlock Damage the McDonald’s brand?

I remember with great joy and glee when I would request going to McDonald’s during my early childhood and I clearly remember it meant anything – [tag]Arby’s[/tag], [tag]Burger King[/tag], [tag]KFC[/tag] or [tag]Wendy’s[/tag] – just fast food please. I also think I remember this word usage in college, but it doesn’t seem to be the case today in casual conversation. This may not even be a reasonable observation by the extremely focused group of folks I interact with, which are effectively 30+ yrs old for the most part.

So the question I have is – Has the McDonald’s brand been permanently damaged for the 30 somethings due to [tag]Morgan Spurlock[/tag]? This question came about due to another post I made on Culinary Gizmodo:

So we all like McDonald’s, most will probably not admit it and seldom not feel guilty after a visit – but we DO like McDonald’s. All of us have new way of referring to a quick stop as Micky D’s. Ever since the movie Super Size Me from Morgan Spurlock we refer to McDonald’s with euphemisms: “grabbing something quick” or “getting a burger”

I’m not saying we never admit we eat at McDonald’s, but if we do the admission somehow includes a salad and Dasani. I think many of use say fast food instead of McDonald’s as well.  So my hypothesis is that at some point since [tag]Super Size Me[/tag] in 2004, Morgan’s work could quite possibly have demoted the McDonald’s brand to a less than synonym status of the like of Coke or Kleenex.

The other option is that Spurlock didn’t erode the brand and my cohort group just isn’t a naturally strong demographic. Thoughts?

Spammed! Abusing an address book

Good morning!  I spammed my whole address book today – no really I did.  The good news is I’ve already rationalized myself beyond the [tag]spam[/tag] issue.  The philosophical [tag]rationalization[/tag] I’ve conjured up is – “If you ACTUALLY know them – is it really spam?”. So I got that going for me….

Spam topic:[tag]CulinaryPrep[/tag]

A new theme is developing – random movie quotes

The Case of the Horrible Horticulture Happening

While you might not know and mainly because I haven’t posted on it – I’m a gardener. I set out to be a tomato KING this year. Please note: I don’t eat tomato’s, but Emily does and oddly enough I’ve found good vegetables make good neighbors. The more diversity in veggies from the garden the wider the smiles when you show up unannounced to your neighbors doorstep. So I got that going for me in the neighborhood.

So we don’t only have our focus garden – a plot of peppers and spices were have been tending to for 2 years, this year we added cucumbers, tomatoes and cantaloupes in a annex plot we established to wayward plants. We planted the seeds and waiting, nothing, nothing – so we go on vacation for 7 days and the mystery greenery exploded to our amazement.

Shaggy: This is, like, the opposite of what I wanted to do today


Questioning if it was real, we started our sleuthing. So we set in our lead investigator to go into the Horrible Horticulture thingy.

Shaggy: Like chill out, Scooby-Doo, stop shaking.
Scooby Doo: Me? That’s you.
Shaggy: Oh right it’s me, sorry.

Fred: This is more embarrassing than the time you started cleaning your beans at Don Knotts’ Christmas party.

Velma: Oh please. You get kidnapped so much you should come with your own ransom note.

After crazy high jinx and a bunch of running around the our brave investigator, P, went into the green nexus – discovered it was in fact NOT just tomatoes, but a messy intertwined set of unruly plants that had found out that we just planted too many thing in a single location – an amateur mistake.

Shaggy: Scooby-Doo, where are you? P?

Velma: Let’s get jinky with it.

So P, then went to randomly pulling off pieces as a point of enjoyment.

So we have brought the garden back under control and we are harvesting 1-3 cucumbers a week, 2-4 tomatoes and anxiously await our cantaloupes. Upon review the green mess would have gotten away with taking over the backyard, if it weren’t for that meddling kid!


P: I did it, I did it ….

Scooby Doo: What Now?
Shaggy: Let’s do what we do best Scoob, eat.
Scooby Doo: Ramburgers.