Browsing Tag

Dan Zarrella

Don’t understand social media marketing? Read this… it really should help like big time

O’Reilly has published this all inclusive overview around social media.  So what does it cover?  Well here you go:

  • Big Brands and Social Media
  • Small Business and Social Media
  • Social Networking
  • Social Media and You
  • Facebook
  • LinkedIn
  • Content Strategies
  • Building an Audience
  • Media Sharing
  • Twitter and Microblogging
  • Social News and Bookmarking
  • Reddit
  • StumbleUpon
  • Strategy, Tactics, and Practice
  • Campaigns Versus Ongoing Strategy
  • Ratings and Reviews
  • Integration
  • Measurement
  • Software

Pretty exhaustive resource huh?   Social isn’t just fun and games, it requires a strategy and this eBook from Dan Zarrella validates the importance of understanding and executing with a strategy.

UPDATE:  Apparently this presentation was removed – you can purchase a copy here:  –  well worth it even at $15.



Hope this helps and y’all are having a great day.