UI’s can be critical in successful conversion of folks on your website and not all designers have the best intentions and allow for choice as this presentation outlines. Instead some UI designers prey on mis-clicks and the order of operations/presentation of complex forms and alike to get you on their mailing list or worst yet, get you into a transaction which is not as easy to get out of. This presentation provides insight into design elements that once we know about them, we are all better off. Wouldn’t be great if there were standards around promotions, opting in and other conversion related activities?
Harry Brignull is all about good design and I’m on board with that. Harry writes @ www.90percentofeverything.com