Browsing Tag


Music Can Change the World and Marketing: An Innovation Story

So not only do we look at lessons we learn from markets we server as marketers, we need to examine how we can do things differently and change a market based on insights and analysis of other market segments. Sometimes we need to look at our markets and look at how we might apply business models and approaches which haven’t been done before and sometime we need to starts with the history, evolution and current landscape to get full context on where innovation opportunities may exist.

Since this is a music post and maybe because it’s Friday or because I’m on my way to Austin this weekend, here’s a video to close the week as we think about looking at our markets from the cradle to where we are today.