Relevant Reading – April 4th

Sharing the the things I found for the day:

• Dockers.com/Freepants Promotion Gone Wrong!
• What Bank Marketers Shouldn’t Learn From The Grateful Dead
• AR: Analysts Don’t List Themselves on Social Media
• Read This Before Getting an MBA Degree
• Advertising in the Middle of Nowhere. Capture It. Send It

April 4, 2010 by Jon Gatrell

(1)

Relevant Reading – March 31st

Sharing the the things I found for the day:

• Repriced and Repacked – Who's the Market
• Survey: Apple owners eyeing iPad but leery of buying
• Q2 Job Outlook: 12% Growth in Product Management
• Google Goes Wide With Remarketing

March 31, 2010 by Jon Gatrell

(0)

Relevant Reading – March 26th

Sharing the the things I found for the day:

• Bureaucrats Crush Digital Economy Innovators
• The (un)cross-functional cross-functional team
• Participation, Expectations, and Responsibility
• Twitter and Facebook: Productivity or Distraction?
• Malleable social graphs and mini-mobs: why Facebook could destroy Foursquare and Gowalla with one check in

March 27, 2010 by Jon Gatrell

(1)

Relevant Reading – March 16th

Sharing the the things I found for the day:

• Requirements are Actionable Goals
• Have you seen a dog-eared Yellow Pages book lately?
• Buyer Personas Are Not Just Profiles
• How many buyer personas can you afford to engage with unique messaging and campaigns?
• Loyalty lessons from Lady Gaga

March 16, 2010 by Jon Gatrell

(2)