Relevant Reading – May 20th

Sharing the the things I found for the day:

• How your office and website reflects your brand
• Brand Naming: Consider the First Letter of the Name
• Six Brand Building Stories
• Brand Values
• JUST ADMIT IT BP, YOU’RE AN OIL COMPANY

May 20, 2010 by Jon Gatrell

(1)

Relevant Reading – May 18th

Sharing the the things I found for the day:

• 5 Takeaways from Starbucks’ New Facebook eCommerce App
• BP has a Brand Problem
• Remember Why Our Opinion is Interesting, but Irrelevant
• Minimize switching costs to maximize value
• Making Leaders Successful Every Day
• What Online Dating Services Can Teach Product Manager About Love
• Top 5 Reasons Your Marketing Stinks

May 18, 2010 by Jon Gatrell

(1)

Relevant Reading – May 3rd to May 11th

here you go, been slacking for a couple of days or more:

• Playbook for growing healthier and more prosperous brands
• Brand Definition vs. Brand Validation
• brand authenticity
• Harvard Business Review’s Must-Reads on Strategy » Strategic Product Manager
• News You Use Vs. News You Lose
• Bonding With My 3G iPad

May 11, 2010 by Jon Gatrell

(3)

Relevant Reading – May 2nd

Sharing the the things I found for the day:

• The Fragmented Brand Strategy
• Brand is also about your employees
• online branding, internet marketing, social media, SEO
• The end of Flash: Another tool that can no longer do the job
• Knowing and wanting are not the same thing

May 2, 2010 by Jon Gatrell

(1)