Mary Meeker has again prepared an annual report with insights on internet usage in 2012. This one isn’t quite as long as some of the previous Meeker presentations, like her 2009 treatise on mobile trends which was over 600 slides, but still good work.
Coda Research Consultancy recently released some interesting data on the growth of Handset data traffic growth. Some interesting highlights:
- By 2015, mobile video will account for 68.5 percent of all mobile data usage in the U.S. (or 224 petabytes/month).
- An Estimated 95 million mobile handset subscribers in the U.S. will be watching video on their phones in five years
- Mobile data revenues (not including SMS charges) are forecast to make up 87 percent of all data revenue for the carriers by 2015.
more details @ TechCrunch.
Oh, your not? Well, this research from Morgan Stanley indicates it’s inevitable. Curious about what’s happening in mobile markets? What is the adoption in say Japan? How many people are GPS enabled? What is the average time an iPhone user leverages their device every day vs. non-iPhone users? These and about 400 other questions can be answered and help you in laying out a great baseline on why your apps just might need to go mobile and like soon.
Oh yeah, how do you feel about emerging markets?