PCA10 is just a couple of days away and I’m feverishly tweaking my content to help move the discussion for the proposed Town Hall session on Social Media. Ultimately, I’m just ready to see some of the discussions already up for voting because there are some interesting ones proposed in each content area. If you haven’t been to a ProductCamp before, one of the hardest things to do is to pick the presentations which you want to vote for. Every product camp I’ve been to has had more topics of interest to me than I’ve had stickers and PCA10 should be no different.
There are many reasons to go this weekend, but learning is the big one. I’m excited to see old friends, meet others IRL who I haven’t, but the ability to learn and network with a group of people who have different experiences and viewpoints is the key reason for me.
If you are interested in a session on Social Media and how to leverage social media to improve your products and their effectiveness in your market space, I’ve put up a session for consideration. Here is an overview of the proposed Town Hall discussion – There’s No Such Thing as a Social Product, Only Social Product Managers:
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
Travel safe to Austin and see you Saturday!