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Relevant Reading – March 16th

Sharing the the things I found for the day:

  • Requirements are Actionable Goals
  • Have you seen a dog-eared Yellow Pages book lately?
  • Buyer Personas Are Not Just Profiles
  • How many buyer personas can you afford to engage with unique messaging and campaigns?
  • Loyalty lessons from Lady Gaga
March 16, 2010 by Jon Gatrell
(2)

Relevant Links for March 11th

Relevant links for December 31st through March 11th:

  • Better Requirements Management Means Better Business – 18% of projects fail
  • Product management vs. Project management – a reasonable take on PM v. PM
  • Data Quality, Data Cleaning and Data Use – it always comes down to data quality
  • 249 – South of No North: Country Musicâ
March 11, 2008 by Jon Gatrell
(1)
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