Browsing Tag

Qualitative research

Community, Tribes and Research: Odd Combo

Deloitte’s study focuses on better understanding the value of community. With a hybrid approach of quantitative and qualitative research they had the following pool of respondents:

  • 400+ companies – Consumer packaged goods, Software, Hospitality, Insurance and just a bunch of other segments
  • Communities ranged from <100 members to more than 1 Hotel chains million members
  • Revenues <$1 million to >$40 billion

So as you can see with this sample the mindset of the responses are more or less all over the place. Tactical to Strategic, Growth to Stagnant, Hopeful to Pragmatist. I’ll take a good all over the place sample over a hyper focused group of people like me anytime.